Rimowa Luggage - A Market Review

Rimowa luggage has become a world classic for any traveler. This brand from Cologne, Germany enjoys a good market reputation for manufacturing extraordinary class of travel luggage for nearly 100 years or so. Its unique design, elegant styling and ease of carrying make it a popular choice among a wide range of travelers.

Rimowa has its flagship store in major metropolises apart from Cologne, such as Toronto, Rio de Janeiro, Shanghai, Tokyo, Munich and Los Angeles. The company has around 650 staffs associated with various manufacturing units in Czech Republic, Canada apart from plants in Germany. In fact, Rimowa the company wants to kick start the process of taking the production offshore to locations in Far East and China. The first manufacturing unit of Rimowa set up outside the continent of Europe was in Ontario, Canada in 2008. 

From the year 2000, the company started setting high standards for lightweight and sturdy travel luggage with the help of innovative technology. Rimowa used the super strength lightweight polycarbonate to build its innovative range of travel luggage. Within 10 years of experience in creating innovative travel bags and luggage, the company totally transformed the manufacturing of travel luggage industry with products that help in easier and lighter travel.  

Rimowa has multinational companies like Porsche and Lufthansa as its global partners. The sole emphasis of the company is on the quality of manufactured products and nothing else. The company’s vision of success is to be the first option in terms of design, functionality and quality of travel luggage across the world. The company has several feathers in their caps already such as its line of luggage is often seen in several of the Hollywood movie sets. Then the National German Soccer team that traveled to South Africa in the year 2010 for the FIFA World Cup carried Rimowa luggage models especially designed for them.  

Rimowa has several admirable attributes which drives the company forward such as,

-The business is driven by innovation alone

-The growth of the company helps in providing new job opportunities wherever it invests.   

-The administrative team places strategic escalation as the core of the business plan and put up the people accordingly.

This winning combination is the key in forging Rimowa’s success and continuous growth.